Outsourcing the Media Supply Chain

Outsourcing the Media Supply Chain: The New Transformation Opportunity

Following a decade of rapid digital innovation, the viability of traditional broadcasting models came under significant pressure and, according to some industry predictions, was set for terminal decline as OTT services captured huge market share. The current reality, however, is somewhat different, with hybrid services that combine traditional broadcasting with OTT infrastructure co-existing in a vibrant and highly competitive industry.

Today, many operators maintain cable, satellite and DTT networks while also adding OTT options to meet the diverse needs of customers worldwide. While this service convergence brings maximum viewing flexibility, it presents broadcast organisations with significant – and growing – operational challenges. In particular, the requirement to manage both infrastructure types while competing with pureplay OTT services such as Netflix or Disney+, puts huge pressure on operators to minimise costs while maintaining a quality offering.

With growing consumer demand for everywhere access to live sports, award shows, and other event-driven content where millions of concurrent subscribers are glued to streams, the operational competence of broadcasters and non-broadcasters becomes starkly evident. At the same time, operators must balance competing demands, including the need to keep costs competitive, maintain legacy networks and scale regional operations.

This complexity has driven many to explore supply chain outsourcing as a new path forward, with even the largest platform owners evaluating their options.

Outsourcing allows broadcasters to focus on their core strength (delivering engaging content to their viewers). while helping them to contain costs and bring savings. By outsourcing complex technical operations to proven industry leaders such as Globecast, they can alleviate internal pressures, ensuring scalability and resilience across broadcast and OTT ecosystems.

Please discover Globecast new white paper on Media Supply Chain Outsourcing here. and feel free to contact us to continue the discussion !